ICIW House - Smooth Seamless Launch

Last week, we hosted our very first brand trip, bringing together our incredible communities from Sweden and Norway at the ICIW House in Mallorca. The occasion? The relaunch of Smooth Seamless, now in soft, light summer shades designed for effortless mixing and matching.

To create the ultimate ICIW experience, we brought in the best talent and built each day around movement, energy and connection. We kicked things off with a high-energy HIIT session led by our flown-in personal trainer, setting the tone for the days ahead.

Day two continued with an energizing morning hike in the sun, followed by breakfast and a Pilates session. Later in the afternoon, we stepped into a boxing session led by professional trainer Nathalie Hamree, balancing intensity with moments of recovery and time to recharge.

Food played a central role throughout the experience. Our private chef, Swedish MasterChef profile Beatrice Söderberg, curated everything from fresh lunches to unforgettable dinners, bringing everyone together over incredible flavors and great conversations.

Throughout the stay, guests also got an exclusive first look at the Smooth Seamless Collection. Known for its buttery-soft feel and sculpting fit, the pieces continue to be a true community favorite.

As the sun set each day, we gathered for cocktail hours, dinners and shared moments, creating an atmosphere defined by connection, energy and community.

With ICIW House, we didn’t just launch a collection — we brought our brand to life. Smooth Seamless is officially back, ready to move with you, sculpt with you, and elevate your summer training.