BUSINESS ACTIVITY

While the materials in our clothing and production account for the vast majority of our total emissions, there are also things we can consider in the other phases of the products' lifecycle to make sure we minimize our footprint.

Transport

The means of transport we choose to ship the products from the factories to our warehouse in Sweden are something we can influence, and where we can reduce our emissions by working in the right way. Products are primarily shipped by boat and by road, but some products are also transported by air, mainly because they have been delayed for various reasons. We are therefore working to improve our workflows to prevent delays in order-logging so that we can choose more environmentally friendly (but slower) modes of transport as far as possible. The goal is to reduce the share of air freight to below 2% by 2030.

    Shipping

    We can also influence the emissions generated by the shipping of products to our customers. We prioritize cooperation with shipping agents who share our vision of becoming fossil-free by 2030. Our goal is for all deliveries within the Nordic countries to be completely fossil-free by then. For destinations where this is not possible, such as where shipping needs to be done by air due to long distances, we require shipping agents to have a clear and stable sustainability strategy. They need to be able to show significant reductions in their emissions per tonne-kilometer by 2030 for us to continue our cooperation. By working with like-minded partners, we are pushing the transition towards a more sustainable transport sector.

    Returns

    We want you to be completely satisfied with the product or products you buy from us. Of course, you have the right to cancel your purchase and then we will charge 49 SEK in return costs. By charging a return fee, we want to encourage awareness among our customers. Research shows that when customers know they will be charged a fee to return goods, they are less likely to make impulse purchases or buy items they are unsure about. This can lead to fewer goods being sent back and forth, reducing the carbon footprint of transport and packaging. When returns arrive at our warehouse, we inspect each item carefully to ensure it is in good condition and ready to go back on the shelf.

      Packaging

      Our hangtags are made of 100% paper. The bags that the garments come in are made of 100% recycled plastic, and the e-commerce bags are made from bio-based materials that are completely free from PFAS and microplastics, making them biodegradable. Once you receive your package, please recycle it so it can become new packaging again.