Transportation of goods from the factories to our warehouse and from our warehouse to end-consumers is an other important area when it comes to sustainability.

During 2020, we actively shifted shipping method from flight to other transportation means and successfully reduced the share of flight transportation by 70%. We have ambitious plans to reduce this by another 60% during 2021 and will ultimately reduce flight transportation to only 2% by 2025.

We have also worked together with our delivery partners to find the most sustainable delivery alternatives for our customers. Read more about this below.

To measure the effect of our efforts to make our supply chain more sustainable, we also need to make sure we get accurate and complete information from our suppliers. In other words, we need increased supply chain traceability. We have therefore set up goals to obtain 80% full traceability in our supply chain by 2025.

This means that by 2025, we will be able to trace back all relevant data down to material and textile production from our tier 1, 2 and 3 suppliers, representing 80% of manufactured products during the year.