Approximately 60% of our total 2022 emissions stem from materials that are used in our products (down from 70% in 2021). We therefore work hard to increase the share of recycled and more sustainable materials, without tampering with the quality of the products.
Our goal is that 80% of materials used in our products should be recycled by 2025. Since we launched our first collection made of recycled nylon in January 2021, we have acelerated our efforts and shifted a large share of our existing and new collections to recycled materials.
As much as 60% of new products launched during 2023 are made in partially recycled polyester or polyamide. These materials are often made from plastic waste from e.g., PET bottles or old fishing nets that are melted down and spun into new fibers and have much lower impact on the environment than their virgin equivalents.
We also aim to have 100% of our seamless products made of recycled materials and have already reached appr. 95% for all seamless products launching in 2023.
We are working on replacing all conventional cotton to more sustainable cotton whose cultivation has a lower environmental impact and better working conditions. We have therefore set as goal to only use recycled or organic cotton by 2025.
Using recycled cotton reduces CO2e emissions by up to 80% compared to virgin cotton while also requiring much less water- and land usage.
Organic cotton is cultivated without pesticides nor artificial fertilizers which leaves the soil, air, and water free from pollution.
As a part of our sustainability work, we research the possibility to use alternative, more sustainable, materials. We explore bio-based fibers for example, which have a much lower environmental impact than petroleum-based fibers.
During 2023 we have developed products containing TENCEL™ Lyocell and Sorona® which have environmental benefits both due to the nature of their resources which are non-finite (wood pulp and plants), but also due to their environmentally friendly production processes.
Being mindful in choices of materials doesn’t only concern textiles, we make sure all materials and details in all products are carefully chosen. We therefore work with established brands such as Coats, YKK, and SAB for our trims as they are certified against strict environmental standards.
Our polybags are also made of 100% recycled plastic, our hangtags of 100% recycled paper and have during 2023 shifted our e-commerce bags to 80% recycled plastic to make sure they have the lowest possible environmental impact.