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Your Impact

The journey towards a more sustainable future doesn’t stop when our products leave the warehouse. A large part of the clothes’ environmental impact lies with you and what you decide to do with them. So here are a few tips on what you can think about to reduce their impact and help us help the planet.

Use generously

You can use your clothes more times than you think before washing them. Maybe try wearing your tights 2-3 times before throwing them in the laundry basket.

A good tip is too air out your clothes after a sweaty workout. Hang them outside for a while and they will feel fresh again.

Wash gently

The washing instructions indicate the warmest temperature you can wash your clothes in but you can always wash them on a colder program. Try washing them at 30˚C if they aren’t badly stained, it’s much better for the environment.

You can also wash your clothes in specially-made washing bags to reduce microplastic pollution that typically stems from synthetic materials when being washed.

Recycle Appropriately

When you don’t want your ICIW clothes anymore, give them away, try selling them second hand, give them to charity or at least dispose of them in textile recycling bins so they can have a second life!

Make sure to dispose of the bags your clothes come in and hangtags appropriately in plastic and paper bins so they may be recycled as well.

Rethink returns

Every item you return means an additional trip for the clothes, which means additional CO2 emissions. So maybe think twice about returning your clothes?

Maybe you have a friend who would appreciate the clothes that didn’t fit you? Or maybe it’s the perfect Christmas gift for your sister/brother/parent?

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