ICIW Stories

Do you want to become a faster runner? Do you want to get tips and ideas on how to increase technique and stamina?Many of us are dreaming about that light stride and effortless flow when running in the tracks, but finding it and can be tricky if you don’t know what to focus on. We’ve asked running coach and training profile Josefine Swärm to give us her best tips on how to build strength and mobility to get the most out of your running. Here are Josefine’s top 3 tips:

Our seamless collections are the most loved pieces on the website, and we understand why. The stretchy fabric, flattering design and perfect fit make seamless pieces a must-have for any closet. By choosing seamless you are not only treating yourself to really great active wear, you’re also making a sustainable choice. Since seamless clothes are not made out of large pieces of fabric, there is minimal to no waste! The seamless technology uses the resources to a max. 

This week we're starting a Meet the Team series so you can get to know the people behind your favorite workout brand! Every week we'll present a new team member from ICANIWILL. We're starting off with Ebba!Meet Ebba Lange, our PR and Communications Manager. Ebba is involved in our external communication, everything from communicating what’s new at ICANIWILL, to media presence and interviews. Ebba describes herself as very curious, drinks too much coffee and doesn’t like early mornings. She says working at ICANIWILL every day is different, she loves the team atmosphere at the office and the variety in her job.When asked what the best part about working at ICANIWILL is she answers “The best part of my job is definitely the challenges it brings and the wide variety of things I experience. At ICANIWILL everybody strives forward and are dedicated to what they do, working in such environment is very inspiring.”